On July 11, 2025, Rojanas Group successfully organized the second session of its personnel development program, “Achieving Goals with KSAC – Batch 2,” aimed at enhancing participants’ understanding and practical application of the KSAC framework—Knowledge, Skill, Attitude, and Character—to effectively align with KPI-based performance management.



This special training session was honored by the presence of Mr. Krit Rojanasena, Chairman of the Rojanas Group, as a guest speaker, alongside Dr. Arporn Phoowitayapan, Director of the Human Resource Research and Development Institute at Thai Skill Plus Co., Ltd., who served as the lead trainer, delivering in-depth knowledge throughout the program.


Key training topics included:
● The fundamentals and concepts of KSAC and KPI
● Integrating KSAC with organizational goals
● Behavioral, attitudinal, and potential analysis of employees
● Applying competency-based tools in human resource management


Participants from across Rojanas Group gained valuable insights through both theoretical learning and hands-on workshop activities designed to ensure practical, real-world application.
The atmosphere throughout the training was one of openness, inspiration, and active collaboration, reflecting Rojanas Group’s strong commitment to developing human potential and empowering its workforce to grow together towards a stable and sustainable future.
