On July 2, 2025, a subsidiary under the Rojanas Group organized the first session of the employee competency development program titled “Achieving Goals with KSAC – Batch 1.” The training aimed to promote a deep understanding of how to apply the KSAC framework (Knowledge, Skill, Attitude, and Character) in alignment with KPI-driven management to enhance organizational effectiveness.



The session was honored by the presence of Mr. Krit Rojanasena, Chairman of the Rojanas Group, as a special guest speaker, and featured Dr. Arporn Phoowitayapan, Director of the Human Resource Research and Development Institute at Thai Skill Plus Co., Ltd., as the lead trainer, who delivered expert insights and hands-on knowledge.



Key topics covered in the training included:
● Fundamental understanding of KSAC and KPIs
● Applying KSAC in alignment with organizational goals
● Analyzing attitudes, behaviors, and skills for individual and team success
● Using competency tools and structured management approaches


Employees from across the Rojanas Group actively participated in both theoretical sessions and practical workshops, which provided meaningful insights and actionable tools that can be implemented effectively within their respective organizations.
The training was held in a warm, inspiring, and collaborative atmosphere, reflecting the company’s strong commitment to investing in human capital development as part of its long-term strategy to grow together toward a sustainable and secure future.
